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Home  /  The Boardroom  /  Executive Compensation & Incentives
IN THE BOARDROOM

Executive Compensation & Incentives

How to keep the people who matter, without handing over the company to do it.

Paying People in Something Other Than Salary

Executive compensation covers the design and documentation of how senior people are paid beyond base salary (bonuses, equity, equity-like instruments, deferred compensation, and the terms that govern what happens to all of it when someone leaves or the company is sold).

For closely held businesses the central tension is straightforward. The person you most need to retain is usually the one who wants ownership, and ownership is the one thing an owner is most reluctant to give. There are more ways to resolve that than most owners realize, and several of them deliver the economics of ownership without the control, the voting rights, or the seat at the table.

Getting the structure right is a legal question. Getting it right without an unpleasant tax surprise is a tax question. They have to be answered together.

Paying People in Something Other Than Salary

What We Handle

Cash and performance bonuses

Bonus plans with metrics that are actually measurable and terms that survive a disagreement about whether they were met.

Stock options

Incentive and non-qualified options, including the grant, vesting, exercise, and what happens on a sale.

Restricted stock and RSUs

Real ownership with strings attached, vesting, forfeiture, transfer restrictions, and the tax elections that go with them.

Phantom equity

The economics of ownership without the ownership. Frequently the right answer for a business that does not want new shareholders.

Profits interests

For LLCs, a way to share future growth without giving away current value, with tax treatment that often beats the alternatives.

Deferred compensation

Including the Section 409A rules, which are unforgiving and which catch out plans drafted without them in mind.

Change-in-control terms

What happens to a package when the company is sold. Get this wrong and it either blocks your exit or costs you at closing.

Claw-backs and forfeiture

The circumstances in which compensation can be recovered or lost, and how to make those terms hold.

Retirement and benefit plans

The compensation side of retirement plan design, coordinated with your plan administrator and accountant.

When to Call Us

  • When a key employee has asked for equity, or is about to
  • When you are building a plan to retain leadership through a sale or a succession
  • Before you promise anyone a percentage of anything in an email
  • When an existing plan has never been reviewed against Section 409A
  • When you are buying a company and inheriting someone else's compensation arrangements

How We Approach It

Start with what you are willing to give

Not with the instrument. Owners frequently agree to equity because it is the only structure they know about, when what they meant to offer was a share of the upside.

Answer the tax question at the same time

Equity compensation is a tax event waiting to happen, for the company and the recipient. Our tax counsel is a CPA with an LL.M. in taxation, so this is settled in the room rather than referred out.

Write for the exit

Every plan should be drafted with a sale in mind, even a hypothetical one. Compensation terms that were never tested against a change of control are one of the more common ways a deal gets complicated.

Who Does This Work

Robert J. Riccio

Robert J. Riccio

A CPA with an LL.M. in taxation from NYU. Complex tax planning, deferred compensation, business succession, and the structuring decisions where legal and tax answers have to agree.

Benjamin H. Kilborn, Jr.

Benjamin H. Kilborn, Jr.

Former in-house general counsel who has designed and inherited executive compensation arrangements from the client side, including through an acquisition.

Four Ways to Reward Someone Without Giving Up Control

Ownership is one option. It is rarely the best one.

Real equity

Actual shares or membership interests. Gives economics, voting rights, and information rights, and creates a shareholder you cannot easily remove. The strongest retention tool and the least reversible.

Phantom equity

A contractual right to a payment tracking the value of equity. Gives the economics with no ownership, no voting, no cap table entry. Taxed as compensation rather than capital gains, which is the trade.

Profits interests (LLCs)

A share of future growth above today's value. No current value transferred, favourable tax treatment where structured properly, and no buy-in required from the recipient.

Bonus and deferred comp

Cash tied to performance or tenure, potentially deferred. Simplest to run and easiest to reverse, but the weakest at making someone feel like an owner.

How This Work Is Billed

Plan design as a project
Designing and documenting an incentive plan is scoped and quoted as a project rather than billed hourly.
Included as a monthly project
Cornerstone Counsel includes one priority legal project a month, and an incentive plan is a common choice.
Reviews inside a plan
Reviewing an existing arrangement, or a package you have been offered in an acquisition, fits inside standard plan contract review.
FAQ

Frequently Asked Questions

What is phantom equity, and is it real?

It is a contractual right to a payment calculated by reference to the value of equity, so the recipient gets the economics of ownership without becoming an owner. It is entirely real and entirely enforceable; what it is not is stock. There is no cap table entry, no voting, no information rights, and no new shareholder to buy out later. For a business that wants to reward someone without changing who controls the company, it is frequently the right answer.

Can I just promise someone a percentage of the profits?

You can, and people do it in emails all the time, which is where the disputes come from. "Ten percent of the profits" raises a series of questions nobody agreed on: profits before or after what, measured how, paid when, and what happens if they leave in March. Every one of those becomes contested at exactly the moment the relationship has soured. Write it down properly the first time.

What is Section 409A and does it apply to us?

It is the federal rule governing deferred compensation, and it applies far more often than owners expect, including to arrangements nobody thought of as deferred compensation. The penalties fall on the individual receiving the money rather than the company, which makes it a particularly unpleasant thing to get wrong for someone you were trying to reward. Any plan paying value in a later year should be reviewed against it.

What happens to equity or phantom equity if we sell the business?

Whatever the documents say, which is why change-in-control terms matter so much. Badly drafted arrangements produce two bad outcomes: a payout that surprises you at closing and reduces the seller's proceeds, or terms so restrictive that a key person walks away mid-deal. Both are avoidable at the drafting stage and very hard to fix during a transaction.

We inherited a compensation plan when we bought a company. Now what?

Have it reviewed before the first payment falls due. Inherited plans routinely contain change-in-control triggers, accelerated vesting, and claw-back terms that the buyer did not fully price. Finding out during diligence is much better than finding out afterwards, but afterwards is still better than at the payment date.

Before You Promise Anyone a Percentage

Book a Risk-Free Strategy Session. Tell us what you want to achieve and who you are trying to keep, and we will tell you the structures that get you there.

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